Cognitive dissonance theory predicts that once a difficult choice between equally attractive alternatives is made, people experience:
A)counter-reaction balancing.
B)effort justification.
C)insufficient justification.
D)post-decision regret.

Question

Quizplus · Accepted Answer

Cognitive dissonance theory suggests that after making a difficult decision between equally attractive options, individuals often experience discomfort or regret, known as post-decision regret, as they reconcile the choice they made with the positive aspects of the option they did not choose.

Cognitive Dissonance Theory Predicts That Once a Difficult Choice Between