Sales maximization and profit maximization are essentially equivalent.

Name: Sales maximization and profit maximization are essentially equivalent.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Sales maximization and profit maximization are two different objectives. Sales maximization focuses on increasing the total revenue generated, while profit maximization focuses on maximizing the profit earned. It is possible to increase sales without increasing profit or even at the expense of profit. Therefore, these objectives are not equivalent.

Sales Maximization and Profit Maximization Are Essentially Equivalent