The theory that accounts for "rational addiction" reveals that:
A) consumers who use drugs are exhibiting irrational decision making.
B) addiction is most common among those earning six figure incomes.
C) consumers consider both the lifetime costs and benefits (utility) of addiction.
D) addiction cannot be classified as rational.

Question

Quizplus · Accepted Answer

The theory of "rational addiction" posits that individuals make decisions about consuming addictive goods by weighing the lifetime costs and benefits (utility) of their actions, suggesting a rational decision-making process even in the context of addiction.

The Theory That Accounts for "Rational Addiction" Reveals That