The fudge makers compete in a Bertrand market structure with differentiated products. The demand curve for Fudge Factory is given by
where pF is the price for fudge at Fudge Factory and pC is the price at Chocolate Corner. The demand curve for Chocolate Corner is given by
Fudge Factory's cost is CF = 5qF and Chocolate Corner's cost is CC = 5qC. Use calculus for the following.
a. Identify Fudge Factory's profit function and its reaction function.
b. Identify Chocolate Corner's profit function and its reaction function.
c. Identify the equilibrium prices at the two fudge makers.
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