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Two Firms That Are Bertrand Competitors Are Producing Differentiated Goods

Question 154

Essay

Two firms that are Bertrand competitors are producing differentiated goods at a marginal cost of zero. The demand curves facing each firm are as follows:
q1 = 72 - 6P1 + 4P2
q2 = 72 - 6P2 + 4P1
a. Suppose that Firm 2 sets P2 = $12. What price should Firm 1 set to maximize profit?
b. Suppose that Firm 2 sets P2 = $3. What price should Firm 1 set to maximize profit?
c. In a Nash equilibrium, what is the price charged by each firm?

Correct Answer:

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a. Substitute P2 = $12 into Firm 1's inve...

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