How Should Emotional Appeal Be Used in Fund-Raising Messages

How should emotional appeal be used in fund-raising messages?

A) using a mild appeal to convince people without offending them
B) creating emotional appeal by a generic group instead of specifics
C) using sensory details to help people connect to a cause
D) using a long-winded style to evoke interest in a reader
E) using passive voice to keep from upsetting the reader too much