A team at Jamison, Inc., an advertising agency, is working on a new advertisement for a nutrition bar. The head of the team, Luka, suggests that the advertisement should target primarily the rich. The team thinks this is a bad idea because the manufacturers are targeting a young market, and young people are unlikely to be rich. However, because of Luka's argumentative nature, the team goes along with him, which results in the creation of an advertisement that the client rejects. Which of the following is demonstrated in this scenario?

Question

Quizplus · Accepted Answer

The scenario demonstrates groupthink, where the team goes along with Luka's idea despite their initial disagreement, likely due to the desire for harmony or fear of conflict within the group.

A Team at Jamison, Inc