The ______ involves using a structured interview script to qualify an interviewee as a member of your assumed target segment and elicit beliefs and experiences relevant to the problem you are trying to solve and the solution you are working to develop.

Question

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The customer discovery interview is a process used to understand the needs, experiences, and motivations of potential customers by asking structured, open-ended questions. This helps in validating assumptions about a target market and informs product development.

The ______ Involves Using a Structured Interview Script to Qualify