Cognitive dissonance theory best explains the relationship between attitudes and behaviour when counterattitudinal behaviours do not threaten one's self-worth or when the attitudes that are initially held are weak or unclear.

Question

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Cognitive dissonance theory is most relevant and powerful in explaining the relationship between attitudes and behavior when counterattitudinal behaviors do threaten one's self-worth or when the attitudes that are initially held are strong and clear, leading to a psychological discomfort that motivates individuals to change either their attitudes or behaviors to reduce dissonance.

Cognitive Dissonance Theory Best Explains the Relationship Between Attitudes and Behaviour