Suppose that someone has just opened a new restaurant near your school and you have been convinced to walk around for three hours on a very hot day carrying a big, heavy sign advertising this restaurant. You would probably rate this activity as most enjoyable if someone paid you $1 to do it according to _____________.
A)cognitive dissonance theory
B)the self-fulfilling prophecy
C)the norm of reciprocity
D)the theory of planned behaviour

Question

Quizplus · Accepted Answer

Cognitive dissonance theory suggests that when there is a discrepancy between our beliefs and our actions, we will change one to match the other. In this case, being paid only $1 for a difficult task would lead to dissonance. To resolve this, one might convince themselves that the activity was enjoyable, aligning their beliefs with their actions to reduce the dissonance.

Suppose That Someone Has Just Opened a New Restaurant near Your