Professor Price is concerned about the study habits of her students. She knows that many of them study while watching television. She decides to give them a study skills lecture but is unsure whether or not she should illustrate both sides of the issue or merely focus on her points. After reviewing the past research she decides that _______________ is generally a more effective way to persuade the students.
A)a two-sided message
B)a radically different message
C)a message with consequences
D)presenting only her viewpoint

Question

Quizplus · Accepted Answer

Research in persuasion and communication suggests that a two-sided message, which acknowledges opposing viewpoints before presenting arguments against them, is generally more effective in persuading audiences, especially those initially opposed to or skeptical of the speaker's viewpoint. This approach can increase the credibility of the speaker and the persuasiveness of the message.

Professor Price Is Concerned About the Study Habits of Her