Professor Price is concerned about the drinking habits of his students. He knows that many of them drink to get drunk at least twice a week. He decides to give them a substance abuse lecture but is unsure whether or not he should mention safe ways to drink or merely focus on instilling fear in them about drinking at all. After reviewing the past research he decides that a more effective way to persuade the students is ______________.
A)systematic desensitization to alcohol messages
B)focusing on heightening their fear
C)instilling fear in addition to good information about "what to do"
D)the peripheral route to persuasion

Question

Quizplus · Accepted Answer

Research in health communication suggests that fear appeals can be effective when they are combined with practical, actionable information that enables individuals to mitigate the risks being highlighted. This approach helps in not only raising awareness about the dangers but also empowering individuals with the knowledge on how to avoid or reduce those risks.

Professor Price Is Concerned About the Drinking Habits of His