Alison is at a workshop where a presenter is attempting to persuade people to make a rather risky but potentially profitable financial investment. After carefully considering the presenter's arguments, Alison finds this person's ideas sound and compelling and decides to invest. This example best demonstrates
A)the peripheral route to persuasion
B)the norm of reciprocity
C)the central route to persuasion
D)the door-in-the-face technique

Question

Quizplus · Accepted Answer

Alison's decision is based on carefully considering the presenter's arguments, which is characteristic of the central route to persuasion. This route involves thoughtful consideration of the arguments presented, leading to a more durable and stable change in attitude.

Alison Is at a Workshop Where a Presenter Is Attempting