A new ad for breakfast cereal features famous sports figures who are shown eating the cereal. Obviously, the ad company is trying to influence you by using
A)the peripheral route to persuasion
B)the central route to persuasion
C)the door-in-the-face technique
D)a self-serving bias
E)the primacy effect

Question

Quizplus · Accepted Answer

The ad is using the peripheral route to persuasion by associating the product with positive stimuli (famous sports figures) rather than providing information about the product itself, which would be the central route to persuasion.

A New Ad for Breakfast Cereal Features Famous Sports Figures