When people are persuaded by an argument because they have thought carefully about it and find it compelling, the _______________ occurs.
A)peripheral route to persuasion
B)central route to persuasion
C)fundamental attribution error
D)social facilitation

Question

Quizplus · Accepted Answer

The central route to persuasion involves a person being persuaded by the content of the argument itself, due to careful thought and finding the argument compelling. This contrasts with the peripheral route, which involves persuasion based on superficial cues rather than the content of the message.

When People Are Persuaded by an Argument Because They Have