In approach-avoidance conflicts, the tendency to avoid the goal increases in strength faster than the tendency to approach the goal does.

Question

Quizplus · Accepted Answer

In approach-avoidance conflicts, as one gets closer to the goal, the negative aspects (or costs) associated with the goal become more salient, leading to an increase in the urge to avoid the goal at a faster rate than the urge to approach it.

In Approach-Avoidance Conflicts, the Tendency to Avoid the Goal Increases