If information is encoded using both verbal and visual encoding, it is more likely that at least one of the codes will be available later to facilitate recall. This is referred to as the ______________ theory.
A)bimodal
B)encoding specificity
C)dual coding
D)repeated encoding

Question

Quizplus · Accepted Answer

The Dual Coding Theory, proposed by Allan Paivio, suggests that information processed through both verbal and visual means has a better chance of being remembered because it is encoded in two different ways, increasing the likelihood of recall.

If Information Is Encoded Using Both Verbal and Visual Encoding