While having a coffee at Tim Horton's, a friend suggests a new book you should read. Later that day you are at the bookstore and go to buy the book. But you cannot remember the title. As you leave, you walk by the Tim Horton's and the title comes back to you. This illustrates the principle of
A)memory decay
B)explicit recall
C)mood congruency
D)retroactive decay
E)encoding specificity

Question

Quizplus · Accepted Answer

This scenario illustrates the principle of encoding specificity, which suggests that recall is improved when the contexts present at encoding and at retrieval are similar. In this case, being back at Tim Horton's, where you first heard about the book, helped trigger the memory of the book's title.

While Having a Coffee at Tim Horton's, a Friend Suggests