Solada had to park on the far end of the lot this morning, so she walked by dozens of cars on her way to class. Later, she learns that a student's car was stolen from the same lot soon after she walked through. Though she tries, she can't remember a car that meets the description of the stolen car. This is most likely due to
A)memory decay.
B)encoding failure.
C)state-dependent learning.
D)repression.
E)retrieval failure.

Question

Quizplus · Accepted Answer

Encoding failure occurs when the brain does not create a strong memory of an event or item because it was not deemed important at the time. Solada likely did not pay close attention to the details of each car she passed, so the memory of the stolen car was never properly encoded.

Solada Had to Park on the Far End of the Lot