Advertisers often develop commercials for alcohol that include young, attractive individuals having a good time so that consumers will learn to associate their product with having a pleasant experience. This would be an example of

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This is an example of classical conditioning, where the advertisers are pairing the consumption of their alcohol product (neutral stimulus) with the positive imagery of young, attractive individuals having a good time (unconditioned stimulus) to create a positive association (conditioned response) in the minds of the consumers.

Advertisers Often Develop Commercials for Alcohol That Include Young, Attractive