Many radio stations give away products, money, etc. on their morning shows. Typically, a sound or song will play when it is time to phone in. In terms of operant conditioning, the sound or song would be considered a(n)
A)secondary reinforcer
B)example of chaining
C)primary reinforcer
D)delay signal
E)discriminative stimulus

Question

Quizplus · Accepted Answer

The sound or song that signals it's time to phone in acts as a discriminative stimulus in operant conditioning. This is because it indicates that a specific response (calling in) will be reinforced (with products, money, etc.). Discriminative stimuli signal when a particular response will lead to a certain outcome.

Many Radio Stations Give Away Products, Money, Etc