The social-cognitive theory of hypnosis asserts that

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The social-cognitive theory of hypnosis suggests that hypnotic effects are not due to a special trance state but rather are the result of the individual's attitudes, beliefs, and expectations. This theory emphasizes the role of social and cognitive factors in the experience of hypnosis, suggesting that people who are hypnotized are not in an altered state of consciousness but are instead playing a social role or responding to their expectations of how they should behave while hypnotized.

The Social-Cognitive Theory of Hypnosis Asserts That