The social desirability bias exists as a limitation of which of the ways of measuring behaviour?
A)Physiological measures
B)Behavioural observations
C)Reports by others
D)Self-report measures

Question

Quizplus · Accepted Answer

Social desirability bias is a type of response bias where respondents answer questions in a manner that will be viewed favorably by others, which is most prevalent in self-report measures. This is because individuals may wish to present themselves in a positive light, especially when their responses are subject to scrutiny by others.

The Social Desirability Bias Exists as a Limitation of Which