A local advertising company wanted to find out what radio station people listened to most often. So they asked various car washing companies to record what was listed as the first preset station on the radios of the cars they were servicing. This observation would be considered
A)an unobtrusive measure
B)an independent variable
C)a source of bias
D)a case study
E)a measure of reaction time

Question

Quizplus · Accepted Answer

This observation is considered an unobtrusive measure because it involves collecting data without interfering with the subjects' behavior or even making them aware that data is being collected.

A Local Advertising Company Wanted to Find Out What Radio