Dr. West wanted to know about the media preferences of all students at Western University. The student body is 60 percent female and 40 percent male. So he conducted a survey in which 60 percent of the participants were women and 40 percent were men. In this study, Dr. West has used
A)a population measure
B)archival data
C)stratified random sampling
D)an unrepresentative sample
E)Internet sampling

Question

Quizplus · Accepted Answer

Dr. West has used stratified random sampling by ensuring that the proportion of women and men in his survey matches the proportion in the student body, thus aiming to accurately reflect the demographics of the entire population.

Dr West Wanted to Know About the Media Preferences of All