While conducting a survey interview, a participant becomes slightly embarrassed and decides to answer the questions in such a way as to make himself look more friendly and acceptable to the interviewer. The participant does this on his own and is NOT responding to any cues the interviewer is providing. This example most clearly demonstrates which limitation of survey research?
A)Experimenter effects
B)Demand characteristics
C)The social desirability bias
D)Random sampling

Question

Quizplus · Accepted Answer

The social desirability bias occurs when respondents answer questions in a manner that they believe will be viewed favorably by others, often leading to overreporting of "good" behavior or underreporting of "bad" behavior, independent of the interviewer's influence.

While Conducting a Survey Interview, a Participant Becomes Slightly Embarrassed