You are looking to buy a new smart phone and have come to the conclusion that an iPhone is probably the best. So when you see an ad in a magazine for a Samsung, you just turn the page an ignore it. This probably reflects the operation of
A)gathering empirical evidence
B)mental shortcuts
C)critical thinking
D)confirmation bias
E)a self-correcting bias

Question

Quizplus · Accepted Answer

This behavior is an example of confirmation bias, where you favor information that confirms your pre-existing beliefs or biases, in this case, the belief that an iPhone is the best choice, leading you to disregard information about a Samsung phone.

You Are Looking to Buy a New Smart Phone and Have