You are about to start a co-op placement with an independent consumer electronics retailer to find ways to improve the experience of their customers. They ask you to design some surveys that will assess what thoughts customers have about their shopping experience in the store as it currently is for the ultimate purpose of understanding how they may be able to rearrange the store to improve the shopping experience. Their primary concern is therefore finding evidence-based recommendations to increase customer satisfaction so as to bring people into the store more often. Which of the four goals of psychology is this study ultimately designed to address?
A)describe
B)explain and understand
C)integrate
D)predict
E)influence or control

Question

Quizplus · Accepted Answer

The ultimate goal of designing surveys to assess customer thoughts and experiences for the purpose of rearranging the store to improve the shopping experience is to influence or control customer behavior, specifically to increase customer satisfaction and frequency of visits.

You Are About to Start a Co-Op Placement with an Independent