The opportunity cost to the consumer of purchasing and consuming one more unit of a good is called the marginal benefit.

Name: The opportunity cost to the consumer of purchasing and consuming one more unit of a good is called the marginal benefit.
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The opportunity cost is the value of the next best alternative foregone, while the marginal benefit is the additional satisfaction or utility gained from consuming one more unit of a good.

The Opportunity Cost to the Consumer of Purchasing and Consuming