Which of the following statements holds true for the term cost-per-click?
A) It refers to the ad rates quoted in cost-per-thousand impressions.
B) It refers to the number of users who clicked an ad divided by the number of times the ad was delivered.
C) It refers to the maximum amount of money an advertiser is willing to pay for each click on their ad.
D) It refers to the cost associated with the storage and bandwidth to deliver a website once it is clicked on.
E) It refers to the opportunity cost a user incurs when the leave one website for another.

Question

Quizplus · Accepted Answer

Cost-per-click (CPC) is a digital advertising metric that denotes the amount an advertiser pays each time a user clicks on their ad. This does not relate to impressions, storage, bandwidth, or opportunity costs associated with user navigation.

Which of the Following Statements Holds True for the Term