Data mining is leveraged by some firms to determine which products customers buy together, and how an organization can use this information to cross-sell more products or services. This area of application of data mining is referred to as:
A) market basket analysis.
B) expert systems.
C) customer churn.
D) customer segmentation.
E) vertical integration.

Question

Quizplus · Accepted Answer

Market basket analysis is a data mining technique used to understand the purchase behavior of customers by discovering which items are frequently bought together. This information helps firms in cross-selling by suggesting related products to customers based on their purchase history.

Data Mining Is Leveraged by Some Firms to Determine Which