Circle the equation that is true most firms with a profitable customer base:

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For most firms with a profitable customer base, it's crucial that the Customer Lifetime Value (CLV) is greater than the Customer Acquisition Costs. This means that the net present value (NPV) of future customer profits (which is essentially what CLV represents) should exceed the costs associated with acquiring those customers, ensuring the business model is sustainable and profitable.

Circle the Equation That Is True Most Firms with a Profitable