At Rent the Runway, customers arriving at the site via ________________ media have a much higher (reported as high as 200 percent) conversion rate than customers arriving via _____________ media.

Question

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Earned media, which includes word-of-mouth, social media shares, mentions, and any other form of publicity not directly paid for, tends to have a higher trust level among consumers compared to paid media, which is any form of advertising that is paid for. This higher trust can lead to a significantly higher conversion rate, as consumers are more likely to act on recommendations from sources they trust.

At Rent the Runway, Customers Arriving at the Site Via