Brand advertisers largely consider user-generated content as low-quality, brand-unsafe inventory for running advertisements. This can be attributed to:
A) content adjacency.
B) audience matching.
C) collaborative filtering.
D) search engine marketing.
E) negative keyword usage.

Question

Quizplus · Accepted Answer

Content adjacency refers to the concern that an advertisement may appear next to inappropriate or irrelevant user-generated content, potentially harming the brand's image or failing to reach the intended audience effectively.

Brand Advertisers Largely Consider User-Generated Content as Low-Quality, Brand-Unsafe Inventory