Banner ads are often billed based on _____.
A) clickable numbers
B) frequency tracking scores
C) quality scores
D) cost per thousand impressions
E) their relative popularity

Question

Quizplus · Accepted Answer

Banner ads are commonly billed on a cost per thousand impressions (CPM) basis, meaning the advertiser pays a set amount for every 1,000 times the ad is shown, regardless of clicks or engagement.

Banner Ads Are Often Billed Based on _____