Big firms fail to see disruptive innovations as a threat because:
A) they primarily focus on the bottom line.
B) they fail to listen to customer needs.
C) they overestimate the impact of these innovations.
D) they don't indulge in playing catch-up.
E) they concentrate only on future financial performance.

Question

Quizplus · Accepted Answer

Big firms often focus on the bottom line and existing customer needs, which can lead them to overlook disruptive innovations that initially target niche markets or offer lower profit margins.

Big Firms Fail to See Disruptive Innovations as a Threat