While it may be possible for rivals to match technology, the true exploitable resource created and leveraged through collaborative filtering technology is the data asset.

Question

Quizplus · Accepted Answer

Collaborative filtering technology relies heavily on user data to make recommendations. The more data a company has, the better its recommendations can be. While rivals can develop similar technologies, the unique and extensive data asset that a company accumulates through its use is difficult to replicate, making it a true exploitable resource.

While It May Be Possible for Rivals to Match Technology