How does Cinematch offer Netflix additional operational advantages for the DVD-by-mail business?
A) Cinematch offers alternate recommendations of movies based on critical acclaim and box office performance parameters.
B) Cinematch is linked to warehouses and recommends movies that are likely to be in stock.
C) Cinematch is often used by movie studios to plan movie scripts based on user preferences.
D) Cinematch is a source of additional revenue to Netflix as a marketing tool for recommending newly-released movies.
E) Netflix leases the Cinematch collaborative filtering software to smaller firms at a fee, withholding the valuable user ratings.

Question

Quizplus · Accepted Answer

Cinematch, by recommending movies that are likely to be in stock, helps Netflix manage its inventory more efficiently, ensuring that customers receive their DVDs promptly. This operational advantage reduces shipping costs and improves customer satisfaction by minimizing wait times for popular titles.

How Does Cinematch Offer Netflix Additional Operational Advantages for the DVD-By-Mail