An internal team at Netflix developed a prototype set top box to enable the direct streaming of content to customers' television sets. However, the idea of offering it to Netflix customers was dropped because:
A) the market for online streaming was nascent and unprofitable.
B) all major US cable firms built Netflix streaming into their set-top boxes.
C) the Blu-ray standard requires streaming features, as well.
D) of the brutally competitive nature of the consumer electronics business.
E) the entire software team was recruited by TiVo after LinkedIn made it to target and poach rival talent.

Question

Quizplus · Accepted Answer

The decision to drop the idea of offering a set-top box was influenced by the brutally competitive nature of the consumer electronics business.

An Internal Team at Netflix Developed a Prototype Set Top