High-End Fashion House Prada's Experiment of Implementing the Latest Technology

High-end fashion house Prada's experiment of implementing the latest technology in its flagship store failed because:

A) Prada targeted technology investment only at points in its value chain where it would have the most significant impact.
B) Prada managers were enamored with technology and failed to consider implications across all components of the new information systems.
C) the effort was unlike Prada's signature style, being more functional than fashionable.
D) Prada skimped on spending with its IT expenditure being lesser than one-fourth the fashion industry average.
E) the RFID technology used on items in the store were not state of the art and suffered from legacy system problems.