According to the resource-based view of competitive advantage, if a firm is to maintain sustainable competitive advantage, it must control a set of exploitable resources that are valuable and can be substituted easily.

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According to the resource-based view, for a firm to maintain sustainable competitive advantage, its resources must be valuable, rare, inimitable, and non-substitutable, not easily substituted.

According to the Resource-Based View of Competitive Advantage, If a Firm