A strong brand can be an exceptionally powerful resource for competitive advantage by lowering ________, proxying _____ and inspiring _____.
A) price strategy innovation
B) switching costs quantity performance
C) expenses marketing respect
D) search costs quality trust
E) customer concern investment profits

Question

Quizplus · Accepted Answer

A strong brand can lower search costs for consumers, serve as a proxy for quality, and inspire trust, making it a powerful competitive advantage.

A Strong Brand Can Be an Exceptionally Powerful Resource for Competitive