Mikal Visits an Electronics Store Having Seen an Advertisement for a Computer

Mikal visits an electronics store having seen an advertisement for a computer at a very attractive price. The salesperson shows him the computer willingly and describes the attributes. With a whisper, the salesperson says, "I'm not supposed to point this out, because the manager would kill me, but even though this computer is cheaper, it's a real dog. No quality. This computer over here, while it costs more, you are looking at much more value for your money." Mikal is impressed at the forthrightness and the fact that the employee is taking a risk to help him make a good choice He buys the computer. The following week he notices advertisements for the model of computer he has just purchased, at prices between 20% and 30% below the price he paid. Not only may the store face a fine, but Mike may rescind the transaction.