A smoking cessation program that advertises its 70% success rate among patients, rather than presenting it as a 30% failure rate, is taking advantage of the concept of:

Question

Quizplus · Accepted Answer

Framing refers to the way information is presented to influence decision-making or judgment. Presenting the success rate as 70% rather than focusing on the 30% failure rate is an example of positive framing to make the program appear more effective.

A Smoking Cessation Program That Advertises Its 70% Success Rate