Wynona is a huge fan of the local amateur hockey team. Since she was a kid, she has gone to every home game and was always excited to be there. This year the team has not yet won any of their games, but Wynona is still convinced they will make it to the championship. Wynona is being influenced by which heuristic?

Question

Quizplus · Accepted Answer

Wynona's optimism about her favorite hockey team, despite their losing streak, is influenced by the affect heuristic. This heuristic involves making decisions based on emotions or feelings associated with the decision or its outcomes. Wynona's positive feelings and long-standing support for the team are affecting her judgment about their potential success.

Wynona Is a Huge Fan of the Local Amateur Hockey