Sam gives his cat a good bit of affection when it jumps up on his desk. Even if Sam is busy working at his desk and there are papers covering the desktop, Sam's cat continues to jump up on the desk to get petted. The cat's behavior is MOST likely due to the learning process of:

Question

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The cat's behavior is most likely due to reinforcement. Sam gives his cat affection (a positive reinforcement) whenever it jumps up on the desk, which increases the likelihood that the cat will repeat this behavior in the future to receive more affection.

Sam Gives His Cat a Good Bit of Affection When