You are starting a new business that connects customers with the highest-quality fresh produce grown on local farms. Instead of leaving it up to the phone company, you request a phone number that translates to 1-800-VEGGIES. Your request BEST reflects an understanding of the importance of both the _____ and _____ when it comes to people's memory capacity.

Question

Quizplus · Accepted Answer

Requesting a memorable phone number like 1-800-VEGGIES demonstrates an understanding of the "magic number," which refers to the idea that people can hold about 7 (plus or minus 2) items in their short-term memory. It also shows an understanding of "how information is chunked," as chunking information into meaningful units makes it easier to remember. This strategy makes the phone number more memorable by associating it with a word related to the business, thus leveraging these psychological principles to enhance recall.

You Are Starting a New Business That Connects Customers with the Highest-Quality