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In Your Marketing and Business Class, You Learned That American

Question 165

Multiple Choice

In your marketing and business class, you learned that American golfer Arnold Palmer was responsible for creating a popular drink in which lemonade and iced tea are mixed together. He reasoned that by combining lemonade and iced tea, a tasty new drink would result. Arnold Palmer's approach to developing his signature drink is MOST similar to the _____ approach to therapy.


A) technical
B) theoretical
C) integrative
D) eclectic

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