________ refers to erratic shifts in orders up and down the supply chain.
A) JIT
B) The bullwhip effect
C) Vertical integration
D) VMI

Question

Quizplus · Accepted Answer

The bullwhip effect describes the phenomenon where variations in demand at the consumer level cause progressively larger fluctuations in demand at the wholesale, distributor, manufacturer, and raw material supplier levels. This effect is named for the way the amplitude of a whip increases down its length.

________ Refers to Erratic Shifts in Orders Up and Down