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What Is the Difference Between Customer-Facing and Customer-Touching CRM Applications

Question 166

Essay

What is the difference between customer-facing and customer-touching CRM applications? List and describe the different customer-facing and customer-touching CRM applications. Which applications would you use for high-value customers and why? Which applications would you use for low-value customers and why?

Correct Answer:

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Customer-facing = employees interact dir...

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